Social Strategist

The digital media strategist will be responsible for championing growth on both internal and external social media platforms. They will have a deep understanding of social media and be able to craft posts that drive engagement and lead to conversions. 

Digital Media Content Strategist will: 

• Report directly to the COO to present new initiatives and growth strategies 
• Mange the NowCities platforms (7+) Instagram accounts and post daily 
• Plan, execute and deliver effective social media campaigns with measurable KPIs
• Deliver reports and online metrics for campaigns and provide insights and recommendations 
• Utilize appropriate features of various social media platforms to grow reach and boost engagement 
• Utilize the brand’s persona and voice to create effective campaigns
• Manage the online reputation/presence of the brands by communicating and engaging with social media networks
• Develop and execute marketing strategies on social media for internal and external brands 
• Develop original content to increase community engagement
• Oversee, plan and deliver content across social platforms using scheduling software such as Hootsuite and Facebook Creator Studio 
• Amplify the stories of the news team through engaging social media posts
• Craft sponsored content in a voice that fits the Now Cities persona while appearing organic 
• Create content calendars for clients that align with their business goals
• Project manage digital campaigns from ideation to completion
• Manage long-term large-scale campaigns on the Now Cities platforms including content creation, client communication, ongoing analytics and reporting.
• Cross-post relevant content in daily newsletters 

Requirements:

• 2+ years of experience managing social media accounts 
• Extensive experience in professional writing 
• Excel in written communication 
• Big picture thinker with the ability to strategically set and meet goals
• Ability to analyze and measure success
• Always-on creative mindset
• Detail and process oriented
• Excellent organization and communication skills
• Time management
• Be on top of the latest marketing trends